Post by account_disabled on Jan 3, 2024 0:48:42 GMT -5
The Spanish agency Esencial has prepared a report (PeRspectivas 21) on the potential trends and perspectives that communication will adopt next year . The pandemic, which has made circumstances difficult and put more challenges on the table than ever, will continue to be behind many of the movements and strategies of brands and companies in a 2021 oriented towards recovery. Some of the most notable aspects that are already beginning to gain value are the management of uncertainty, the display of trust towards customers and employees, and empathy.
The public relations sector has experienced a double challenge with the arrival of covid: on the one hand, the need to adapt quickly and efficiently to difficulties and changes , and on the other, the need Phone Number List for a crisis strategy and plan. solid to stay afloat in situations like this. How to survive a very dark future? Statistics in our country point to a collapse in national GDP of 12%, whose recovery volume in 2021 will barely save 5%. This will result in a historic “crash”, with the closure of many businesses and the loss of many jobs. In this context, DirComs play an essential role in their companies. Critical situations require solid figures who stand at the center with trust, empathy and certainty.
(Brands) must become active subjects, with recognizable values and incomparable qualities." In general, communication is key to “staying calm” in the midst of chaos, both externally (towards the audiences) and internally (towards the employees themselves). In this last aspect, it will be key to be transparent regarding issues such as the health and safety of the workforce, measures and action plans; although also around the “social” values of the company: environmental awareness, social responsibility, etc. David Sandoval, executive director of Esencial, emphasizes: “Brands are increasingly aware that their true value is granted by society and that they must earn its admiration , not so much for their commercial results as for the ability to connect with their audience and to become active subjects, with recognizable values and incomparable qualities.
The public relations sector has experienced a double challenge with the arrival of covid: on the one hand, the need to adapt quickly and efficiently to difficulties and changes , and on the other, the need Phone Number List for a crisis strategy and plan. solid to stay afloat in situations like this. How to survive a very dark future? Statistics in our country point to a collapse in national GDP of 12%, whose recovery volume in 2021 will barely save 5%. This will result in a historic “crash”, with the closure of many businesses and the loss of many jobs. In this context, DirComs play an essential role in their companies. Critical situations require solid figures who stand at the center with trust, empathy and certainty.
(Brands) must become active subjects, with recognizable values and incomparable qualities." In general, communication is key to “staying calm” in the midst of chaos, both externally (towards the audiences) and internally (towards the employees themselves). In this last aspect, it will be key to be transparent regarding issues such as the health and safety of the workforce, measures and action plans; although also around the “social” values of the company: environmental awareness, social responsibility, etc. David Sandoval, executive director of Esencial, emphasizes: “Brands are increasingly aware that their true value is granted by society and that they must earn its admiration , not so much for their commercial results as for the ability to connect with their audience and to become active subjects, with recognizable values and incomparable qualities.